Most of us are all too aware that in the short-term it’s less expensive to promote someone from within rather than hire someone from the outside. This is true for several reasons. First, an internal hire will be immediately more productive in the new position, assuming it’s an extension of the position they are currently in. External hires can take up to two years to reach the same level, regardless of their degrees and experience outside the firm.
Second, the external hire has to be “bought.” That is, the external hire comes with market-competitive pay expectations and, if they are leaving a secure job to come to your firm, are looking for financial incentives to move. Financial incentives to the tune of 10% to 20% more than you’d pay your internal candidate. But what about the long-term effects? Is it better to promote from within or find your talent in the external labor pool?
Matthew Bidwell, Wharton management professor, devoted six years of extensive research to this question by observing an investment banking firm. His findings are relevant to our industry since investment banking’s “organizational performance depends on the skills of the workforce” as does the organizational performance of insurance brokerages. Bidwell notes in his abstract on the Wharton website that not only are external hires pricier, they “get significantly lower performance evaluations for their first two years on the job than do internal workers who are promoted into similar jobs. They also have higher exit rates.”
The research also explains the effect on staff when plum jobs go to outsiders. Bidwell asks: “should internal people threaten to quit to raise their pay?” Not so quick he advised, because in some organizations “that’s an easy way to get fired. People will take it as a signal that you are disloyal,” and “if you like where you are, stay there. Or at least understand how hard it can be to take your skills with you. You think you can go to another job and perform well, but it takes a long time to build up to the same effectiveness that you had in your previous organization. You need to be aware that often your skills are much less portable than you think they are.”
Read the article, or print out Bidwell’s abstract.



