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Pro-File
Blindside
Gil Lowerre sees brokers failing to take voluntary benefits
seriously as a major revenue generator. After the sale, they
lose sight of the strategic value of what they have sold.
BY
LESIE WERSTEIN HANN

Feature
Uncommon Inspiration
Chubb experiments with new forms of innovation using brokers
and agents.
BY
ED LEEFELDT

Group Benefits
The Duck that Laid the Golden Egg
Aflac’s cranky duck—a golden company
brand—attempts to expand the carrier’s voluntary
benefits by becoming a fine-feathered friend to brokers.
BY
LOUISE LAGUE

Feature
Wholesaler brokers can often cover what retail brokers
can’t.
EDITOR'S NOTE: Wholesale-Nomics, a White Paper on insurnace
wholesalers, appears at the end of this article.
BY
DAVID PAGOUMIAN

Financial Aficionado
Abandon Old School Ways
The new benefits model: Healthier workers cut costs by reducing
demand.
BY
ROB LIEBLEIN
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